INTEGRATIONS · ROOFLINK · API KEY

Direct mail on autopilot for RoofLink.

Connect RoofLink in a few clicks. Mail fires off your real job and lead activity, leads land back in RoofLink instantly, and closed customers stop getting mail automatically.

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CONNECTED · API KEY

Jobs inRoofLink activity fires campaigns automatically
Mail out1-of-1 cards to the homes that matter
Leads backCaptured leads write into RoofLink instantly

Connected in a few clicks

HOW IT CONNECTS

Three steps, and the first one’s the hardest.

01
Connect
Paste an API key from RoofLink — validated live before it saves, so a typo can't half-connect.
02
Confirm
A 3-step confirm-only wizard shows real field samples from your own RoofLink account — you see your actual data before anything runs.
03
Run
Reactivation, Job Triggers, and Auto Follow-Up are live immediately.

WHAT FLOWS BOTH WAYS

Deep, not decorative. Four things run on the connection.

Part of Mailr’s 59 native trigger events across 12 CRMs — with revenue synced back so the attribution dashboard can put a dollar figure on every campaign.

Trigger events

Fire mail off real RoofLink activity, filtered by custom fields — “only jobs over $15k.”

Reactivation

Mailr imports your past jobs and customers from RoofLink, then mails the nearest neighbors of every one.

Lead delivery

Landing-page leads write into RoofLink at capture time — source-labeled “Mailr”, deduped by email, auto-retried on failure. Every lead deep-links back to the RoofLink record.

Auto suppression

The moment a deal closes in RoofLink, that customer is removed from future mailing audiences.

ROOFLINK TRIGGER EVENTS

Mail that fires itself off RoofLink activity.

Instant webhooks where RoofLink supports them, plus an hourly sweep, deduped — nothing missed, nothing doubled. Every event takes custom-field filters like “only jobs over $15k.”

Lead created→ campaign fired

Job scheduled→ campaign fired

Job completed→ campaign fired

Deal won→ campaign fired

+ custom-field filters on every event

QUESTIONS

The questions RoofLink shops ask.

What do I need to connect RoofLink?: An API key from your RoofLink settings. Mailr validates it live before saving, then a 3-step confirm wizard shows real field samples from your own account.
What does Mailr write back into RoofLink?: Captured leads, source-labeled “Mailr” and deduped by email. Everything else is read-only: job and deal activity powers triggers, Reactivation, and revenue attribution.
How fast do triggers fire?: Instant webhooks where RoofLink supports them, plus an hourly sweep everywhere, deduped — nothing missed, nothing doubled.

THE REST OF THE HAND