QR scans
Every card carries a code unique to that house. Scans report per campaign with scan rate and unique-scan counts.
- One code per home, not per campaign
- Scan rate and unique scans, split out
PRODUCT · PROOF
Know exactly what your mail made you.
Three capture channels, reported separately — scans, calls, and the ones who Google you instead.
THE CHAIN
Every hop recorded, from the mailbox to the bank.
Most direct mail ends at “we sent 500 cards.” Mailr keeps following the piece after it leaves the truck.
- 01 · THE CARD
A card lands.
It carries a QR code that belongs to that house and nobody else's.
- 02 · THE RESPONSE
They scan, call, or Google you.
Three ways a homeowner answers a mailer. Mailr catches all three, separately.
- 03 · THE CAPTURE
Their own page opens.
The landing page frozen for that address — before & after, offer, form.
- 04 · THE LEAD
A lead lands in your CRM.
Source-labeled Mailr, deduped, deep-linked both directions.
- 05 · THE MONEY
The deal closes. Mail gets the credit.
Revenue syncs back and lands against the campaign that caused it.
THE MODEL, IN FOUR NUMBERS
Last-touch, geo-first.
Tuned by you, not by us.
3
capture channels, reported separately
scans · calls · searchIn the product30 m
address-match radius on closed deals
credit lands on the exact mailed homeIn the product60 days
retro-match window for calls
catches calls that beat the CRM recordCallRail integration1–365
day attribution window, your call
per CRM connection · default 180In the productTHREE WAYS THEY ANSWER
Scanners, callers, searchers. Counted apart, added together.
Call tracking
CallRail integration: designate your direct-mail numbers or dedicate a number to one campaign. Answered, missed, voicemail, and duration — and calls ladder up to leads and revenue, including a 60-day retro-match for calls that arrive before the contact exists in your CRM.
- Answered · missed · voicemail · duration
- 60-day retro-match on early callers
Search — the ones who Google you
Most homeowners don’t scan; they search. Closed deals in your CRM are geocoded and matched to the exact mailed home within 30 meters, so mail gets credit even when nobody scans.
- Closed deals geocoded against the mail list
- 30-metre match — the house, not the block
REVENUE
Eleven numbers per campaign, and a way down to the deal behind each one.
Every campaign reports the whole funnel, not just what left the building — with drill-downs to individual deals, leads, and calls, each one deep-linked back to the record in your CRM.
REPORTED PER CAMPAIGN
- Sent
- Spend
- Scans
- Scan rate
- Unique scans
- Leads
- Cost per lead
- Deals won
- Cost per deal
- Revenue
- ROAS
Came through the card’s landing page form.
The strictest read there is. Nothing inferred, nothing matched — they held the card and filled in the form.
For the skepticsMatched by address.
Scans, CRM-synced leads, and closed deals tied back to a home you actually mailed — the response that never touched a form.
The quiet majorityBoth, in one view.
A dashboard toggle, not a setting you argue about. Skeptics run Direct, believers run Combined, and the underlying records never change.
The default toggleTHE FINE PRINT, IN PLAIN SIGHT
Last-touch, geo-first matching — and you set the window.
The attribution window is adjustable from 1 to 365 days per CRM connection (default 180) — credit mail for 30 days or a full year, your call.
THE PART WHERE YOU START
Their Home.
Your Work.
Connect your CRM, pick a neighborhood, and put a 1-of-1 card in every mailbox that matters. First campaign out the door in an afternoon.
No contracts · No minimums · $1.30 a card