Compare · Cost calculator

What a postcard actually costs.

Advertised card rates hide the subscription. Set your monthly volume and see all three platforms priced at their cheapest plan — then what happens to cost per lead when the card shows the homeowner's own house.

01 · Static cards, head to head

Same postcard. Three prices.

The fixed-design product every platform sells, each at its cheapest plan for your volume. Monthly, no contracts.

Cards / month

$40/mo cheaperthan DOPE Marketing, your next-cheapest option — $0.040/card. SendJim runs $367/mo more.

Mailr

Cheapest

Classic postcard · static design

$1,200/ month

$1.200true cost / card

Stated rate: $1.20 → $0.90/card
Subscription: $0/mo

DOPE Marketing

DOPE · static design

$1,240/ month

$1.240true cost / card

Stated rate: $0.99/card
Subscription: $250/mo

SendJim

Pro · static design

$1,567/ month

$1.567true cost / card

Stated rate: $1.32/card
Subscription: $599/mo

02 · Home Render · +$0.15/card

Now make it their house.

Same targeting, printing, and postage — but Home Render rebuilds every card around its recipient: your work rendered onto their actual home, a QR to that house's own before & after, every scan tracked to revenue. Static is where DOPE and SendJim stop.

Classic · static$1,200/mo

Home Render$1,350/mo

+$150/mo · about $5.00/day

$108cost per leadwas $240 static

12.5leads / monthwas 5.0 static

2.5jobs won / monthwas 1.0 static

9.3×ROASwas 4.2× static

12% more per card. 55% less per lead. 2.2× the return. The extra $150/month buys 7.5 more leads — $20.00 each, against a $5,000 job.

See Home Render

Assumptions — response 0.5% static vs 1.25% render · 20% of leads become jobs · $5,000 average job. Adjust them.

Static response

Render response

Lead → job close

Average job value

Card prices are real. Response, close, and job-value figures are editable ballparks — your market decides the real numbers.

Competitor pricing from public pages, August 2026 — one standard postcard = 1.5 SendJim credits, included credits used before overage billing. True cost per card = the whole monthly bill ÷ cards sent. Everything is month-to-month.